the work varies
the expert thinking doesn’t

Marketing & communications strategy

For organisations that need a clear plan, not a stylish document that lives in a shared drive

Virgil builds marketing and communications strategies that are specific to where an organisation is and where it wants to go and written so that the people who need to implement them can do so. Because a strategy that can't be acted on isn't a strategy.

brand strategy

For organisations that need to understand who they are before they work out what to say

Virgil helps organisations articulate who they are, what they believe in, who it's for, and why their work matters. Without this knowledge, marketing can feel vague and unsatisfying. With this knowledge, organisations have a strong foundation on which to build effective marketing.

AI guidance

For organisations using ai in their marketing (which is most of them)

Virgil knows organisations are using it. But are they using it effectively? Virgil determines where AI fits into the marketing and communications space and advises how to ensure quality outcomes to protect the brand and how to use AI to ensure outcomes worth having.

marketing audit

For organisations that want an honest look at what's working and what isn't

Virgil reviews the full scope of marketing and communication activities to provide an unbiased perspective on what to keep, what to cut, and what needs to change. There's no conflict of interest; Virgil won’t say digital spend is fine because Virgil is also running digital campaigns.

Customer journey mapping

For organisations that want to understand their audience experience, not just assume

Customer journey mapping traces every touchpoint an audience has with an organisation from first awareness through to conversion and identifies what's happening at each stage and more importantly, what should be happening.

fractional marketing lead

For organisations that need senior marketing expertise without a permanent hire

Not every organisation is ready for a full-time marketing director. That’s why Virgil can step in as fractional marketing lead and provide on-going strategic direction, deliver a project or support an existing team. All of it, without the overhead of a full-time staff member.

Internal capability building

For organisations that want to build a marketing function that actually works

Some organisations need help determining the right marketing function or redesigning one that's grown without any architecture or intent. Virgil can advise on what the organisation needs from their marketing and communications function, what the roles should look like, how the team should operate and how to brief and manage agencies and external suppliers.